GETIR
THE GoAL:
Getir, a leading service offering rapid on-demand delivery for grocery items and restaurant food, has revolutionised how consumers access essentials through their mobile app.
Getir reached out to me with a unique opportunity: they had recently partnered with Neighbourly, a platform that empowers businesses to make a positive impact in their communities through volunteering, fundraising, grants, and surplus product redistribution. Together, they were working to deliver surplus food to local charities, and they needed compelling content to highlight the positive impact of this initiative.
The goal was clear: create engaging video content that showcased the benefit of Getir’s partnership with local charities, and capture high-quality photography at one of their sites to further highlight the story. This content would be used to inspire other companies to follow suit and donate their surplus, contributing to the wider community effort.
- OLIVER
THE SOLUTION
After reviewing Getir’s objectives, I developed a plan to showcase the positive impact of their partnership with Neighbourly and the food redistribution initiative. This plan focused on producing a single, engaging video that highlighted the impact of Getir’s efforts by following a local charity receiving support. In addition, multiple high-quality photos were captured at the depot, showcasing the workers organising the food for delivery. The content was designed to emphasise the value of this initiative and inspire other companies to get involved.
How I Could Help:
Showcasing the Impact: Create an engaging video that highlights the positive effects of Getir’s partnership with Neighbourly, following a local charity and demonstrating the real-world benefits of their food redistribution efforts.
Team Features: Produce content that captures the hard work and dedication of the Getir team at the depot, organising food donations and contributing to the smooth operation of the initiative.
Visual Storytelling: Use powerful visuals and professional photography to showcase the behind-the-scenes efforts at the depot, ensuring that the content aligns with Getir’s brand and highlights the human side of their operations.
Enhanced Brand Image: Deliver high-quality video and photo content that reinforces Getir’s reputation as a responsible company committed to making a positive impact in the community.
Inspiring Action: Use compelling storytelling to motivate other companies to join the initiative and contribute to food redistribution, further amplifying Getir’s role in tackling food waste and supporting local charities.
THE PLAN:
After selecting one of my combined videography and photography packages, which included a full day of filming and a half day dedicated to photography, we outlined the following deliverables:
1 Getir & Neighbourly Mini Documentary:
Full Version: 2-minute runtime
Social Media Version: 30-second runtime
20 Getir Depot Photos:
Bright, colourful images designed to convey a positive and uplifting tone.
THE RESULTS
GETIR MINI DOCUMENTARY
This video highlights the partnership between Getir and Neighbourly, showcasing their shared commitment to making a positive impact on local communities. Shot with bright colours to reflect Getir’s vibrant, positive brand, the video captures the essence of their food redistribution initiative and the difference it’s making.
The client was thrilled with the final product, featuring it prominently on their website. It has played a crucial role in driving the initiative forward, inspiring more charities across the UK to get involved and benefit from the support provided by Getir and Neighbourly.
PHOTOGRAPHY
Overall, the content created for Getir and Neighbourly effectively showcased their outstanding efforts to support those in need. It played a key role in advancing their goal of expanding the initiative and reinforced the companies' values of giving back to the community.